This month Ford is bringing back the "Swap Your Ride" campaign and sales event, which it last ran in 2007. The promotion will run from now until the end of May. Customers can trade in any other manufacturer's vehicle. In return they'll get 0% APR financing plus $1,000 cash back.

The campaign aims to demonstrate to consumers Ford's innovation, quality, design and safety. "Swap Your Ride" participants were asked whether they would consider purchasing a Ford vehicle in the future. After the week long test-drive, the participates purchase consideration doubled to nearly 80%.

Of course you must qualify for the limited-term financing. Hybrids, the Taurus SE, Edge SE AWD, F-150 Raptor, Shelby GT500 and Transit Connect aren't available.

Ford is also offering "Swap Bonus Cash" for current owners interested in trading in 2007 and 2008 Ford vehicles. This deal will run from now through October 1st and can be taken in addition to all existing purchase or lease offers.